Interested in building a successful
life coach or business coach practice?
The Certified Coaches Federation can help you begin your new career now in two days!
Our two day intensive
training program easily provides new and seasoned coaches alike with leading edge
coaching and business development skills to naturally ensure
your long term success in this rewarding, expanding profession!
 Learn more
about CCF
See
Our Video Testimonials!
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For years, CEOs of some of the most successful and largest companies have relied
on executive coaches. Henry McKinnell, CEO of Pfizer, Meg Whitman, CEO of eBay,
and David Pottruck, CEO of Charles Schwab & Co., are just a few who rely on
a "trusted adviser.
~ The Business Journal, Nov. '03
The leaders of organizations such as Alcoa, American Red Cross, AT&T, Ford, Northwestern
Mutual Life, 3M, UPS, American Standard, the federal governments of the United States
and Canada are convinced that coaching works to develop people and increase productivity.
~ Consulting to Management, Sep.'02
Employers are shocked at how high their ROI numbers are for coaching. He recalls
a large employer in the hospitality industry saved between $30 million and $60 million
by coaching its top 200 executives.
~ Alastair Robertson
Mgr. worldwide leadership development Accenture
In one 2004 study, executive coaching at Booz Allen Hamilton, the business consultants
firm, returned $7.90 for every $1 the firm spent on coaching.
MetrixGlobal LLC, 2004
Coaching has become a $1 billion a year industry in the US. Some surveys indicate
that half of all businesses now employ coaches.
~ J. Robertson
The Dallas Morning News, Aug.'05
We've done lots of research over the past three years, and we've found that leaders
who have the best coaching skills have better business results.
~ V.P. of Global Executive &
Organizational Dev. at IBM
Executive Coaches are everywhere these days. Companies hire them to shore up executives
or, in some cases, to ship them out. Division heads hire them as change agents.
Workers at all levels of the corporate ladder are enlisting coaches for guidance
on how to improve their performance, boost their profits, and make better decisions
about everything from personnel to strategy.
~ TIME Business News
The Manchester survey of 140 companies shows nine in 10 executives believe coaching
to be worth their time and dollars. The average return was more than $5 for each
$1 spent.
See Article
~ The Denver Post, September 2,'01
Executive Coaching. In 2002 the Harvard Business School Journal indicated that
employers are willing to pay from $1,500 to $15,000 a day for executive coaching. With applicability in any business setting -- corporations,
nonprofit organizations, and government -- executive coaching certificates provide
the chance to increase earning power.
See Article
~ Paul D. Rosevear, 2007
Recent studies show business coaching and executive coaching to be the most effective
means for achieving sustainable growth, change and development in the individual,
group and organization.
~ HR Monthly
Xerox Corporation carried out several studies on coaching. They determined that in
the absence of follow-up coaching to their training classes, 87% of the skills change
brought about by the program was lost. That?s 87 cents in the skills dollar. However
good your skills training in the classroom, unless it?s followed up on the job,
most of its effectiveness is lost without follow-up coaching.
~ Business Wire, July 30, '01
A study featured in Public Personnel Management Journal reports that managers (31)
that underwent a managerial training program showed an increased productivity of
22.4%. However, a second group was provided coaching following the training process
and their productivity increased by 88%. Research does demonstrate that one-on-one
executive coaching is of value.
~ F. Turner, Ph.D. CEO Refresher
The Business demand for coaching is nearly doubling each year. Out of the $80 billion
being currently spent on corporate education, FLI Research estimates that $2 billion
is spent on executive coaching at senior executive levels in Fortune 500 companies.
~ Business Wire 2003
Demand for executive coaching has been booming as more company executives and small
business owners seek the service. Many consulting and training firms state that
within the past year, the number of requests they have received for executive coaching
has increased by 60 to 80 percent. A recent study showed that coaching now accounts
for around 20 percent of their business, when two years ago it was 5 percent...More
executives are beginning to request the service for themselves?as the negative connotation
of coaching as a form of punishment for poor performance is replaced by the growing
perception that coaching can help an individual or group to build sustainable professional
and personal skills, better learn, overcome challenges, reach stretch goals and
integrate leadership training.
~ US Careers Journal, May 2003
Business Coaching is needed today more than ever as a critical tool for organizational
change... Change is essential for an organization to grow and adapt to today's rapidly
shifting marketplace...In changing from old hierarchical models to relational models
for leading and influencing, businesses are creating coaching cultures that encourage
organizational learning. Coaching has emerged as the best way to help individuals
learn to think and work together more effectively.
~ Georgetown University, Center for Professional Development. 2003
What's really driving the boom in coaching, is this, as we move from 30 miles an
hour to 70 to 120 to 180...as we go from driving straight down the road to making
right turns and left turns to abandoning cars and getting on motorcycles...the whole
game changes, and a lot of people are trying to keep up, learn how, not fall off.
~ John Kotter
Professor of Leadership at the
Harvard Business School
Booz, Allen & Hamilton's Ed Cohen, Director for Professional Excellence says;
"We hire outside certified coaches to help our executives fill in minor gaps that
may not have shown up earlier in the person's career because those skills may not
have been the ones that were needed to help them rise to their present level.
~ The Edge, 2003
?business coaching, a trend that's exploding among small businesses and organizations
nationwide. It's estimated that up to 20% of American small businesses are using
them, up from 4% just four years ago and between 25 percent and 40 percent of Fortune
500 companies use executive coaches...
~ Time Business News
National and global companies are looking for highly trained organizational coaching
graduates who have experience with international business practices and cultures,
who are committed to people development, and understand the importance of the bottom-line...
~ Financial Times
Business coaching is a major growth industry. At least 10,000 coaches work for businesses
today, up from 2,000 in1996. And that figure is expected to exceed 50,000 in the
next five years. Business coaching is also highly profitable; employers are now
willing to pay fees ranging from $1,500 to $15,000 a day.
~ The Economics of Executive Coaching
Harvard Business School Journal,
July 2002
Executive and Business coaching is growing by about 40% a year.
~ The Economist, December 2002
Many executive coaches sell themselves as purveyors of simple answers and quick
results... The idea that an executive coach can help employees improve performance
quickly is a great selling point to CEOs, who put the bottom line first. Yet that
approach tends to gloss over any unconscious conflict the employee might have. This
can have disastrous consequences for the company long term and can exacerbate the
psychological damage to the person targeted for help...Unless these Executive coaches
have been trained in the dynamics of Interpersonal relations, however, they may
abuse their power often without meaning to...To best help their executives, companies
need to draw on the expertise of executive coaches with legitimate skills.
~ Harvard Business School Journal,
July 2003
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Testimonials From Recent Course Graduates! |
Sisters Mickey & Susan in South Carolina posing with founder Derrick Sweet
after receiving their CCF training!
"This course and certification was very beneficial to our business because
it has proven and well documented methods that will increase our offerings
to our clients. We are so excited about a continued relationship and future
partnership with the Certified Coaches Federation!"
-- Vicki L. Hubiak, President, HR Solutions, Inc.
"I found CCF to be a fantastic program and one that suited my needs brilliantly. In the most professional and efficient way possible, CCF provided the tools and guidance for me to get my small business up and running and for me to be well on my way to a successful life coaching business."
--
Jenny M. Powers,
Santa Monica, CA
"I have attended many workshops in my business career. This one was not only very informative, but the most entertaining course I have been to.
The major component in my opinion is the facilitator. That person makes or breaks any workshop.
Derrick puts his heart and soul in to his course and gives us additional gifts of his undivided attention, his eagerness to share his experiences and enlighten us with all kinds of extra information. He is a giving, nurturing and humourous human being. In short, the perfect 'Life Coach'.
Thank you Derrick. I really enjoyed the course."
--
Jen Parkinson
"It's hard to believe that such rich content can be offered and assimilated in just two days! I am taking with me tools that I will use immediately. I am taking with me valuable tools and experience that will benefit my clients and guarantee a successful coaching relationship."
-- K.M., Spokane, WA
Recent CCF graduates in Lisbon, Portugal with CCF Europe President, Isabel
Ferreira
"Naurice, your approach is very insightful, your are patient and your voice is
soothing, you respond very well the temperature of the room knowing when
people need a break. Your ability to create a safe enviroment to expose raw
emotion is excellent. I really liked working with one partner, it deepened
the learning as well as broadened my coaching skills"
-- L.B. HR Director Dunn and Bradstreet
"I enjoyed your style of presenting. The information was clear and user
friendly. A powerful course with simple processes that engages clients in
the coaching model. What I liked most, was that the barrier to entering into
a coaching relationship was so low, that it is very easy to begin and
develop a amazing and powerful result. Thanks for a great weekend Naurice!"
--
S.F. Counsellor
"The couse has made me see that it is possible to do what you really want to do
and materialize it; that it is not a struggle to achieve your goal in life."
--
Inmaculada Villarino, Ireland via Spain
"I would recommend this course because it is intensive. It gives you all the knowledge you need. Even though it is intensive, you can take your time, take it home and refer back to it later. You can take this class and live with it forever. It's right in front of you every day in your life."
--Patricia A. Mello
Recent graduates Coach LaTeisha and Coach Kimberly showing off their certificates!
"By the time you reach a certain point in life, you can naturally desire to share
your experience and advice. When you reach that point, you also can be most
effective by engaging a process that is repeatable and ensures the mutual success
between the client and coach. Taking the Certified Coach Federation program
and utilizing the suggested process gives you the tools."
-- Jeanne O'Grady, San
Diego, CA
"Thank you for 2 days filled with information on how to change peoples lives.
When I came to class I had no idea that what was taught could be done in only 2
days. I am leaving Sunday afternoon with a feeling of confidence that can
I do this easily. It has been a life changing weekend for me. In addition
to the Life Coach training, I also got to know some very interesting people"
-- L.
J. Laguna Hills, CA
"The class provides valuable knowledge and tools (such as the New Client Questionaire,
Goals and Objectives Defined form, the Life Script) that a coach, who is serious
in developing a great practice, can use to help their clients achieve their goals."
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- Mila Kleinbergs, Yorba Linda, CA
"I recommend the course to up and coming coaches to gain a fast, comprehensive understanding
of coaching as demonstrated through the course outline. The Life Script especially
has a powerful effect that will help anyone realize their potential!"
-- Mike Gross, San Diego, CA
"I would easily refer CCF. This class was awsome, really!! This class offered
me the tools and resoures to take my coach business to the next level. I can actually
say, 'I am ready to build a client base."
-- Tina
Robinson, Stockton, CA
Coach Mary receiving her certificate in Toronto!
"What an empowering place. I came in feeling unsure of my capabilities, just
a desire to learn more about life, myself and what I wanted to do. The seminar
is already over and I almost wish it wasn't. It is time now to take action.
I have a clear picture of where I need to go, who I am, and what I want to do.
Thank you Healthy Wealthy and Wise. I'll be back!"
-- T.O., Rancho Santa Margarita,
CA
"Derrick, I wanted to thank you again for the great 2 day training! I had
such a wonderful time and came away feeling excited and positive about moving forward
in my life. You are a very inspirational man and I love your positive outlook
and especially your great laugh. You have changed my life; and you know the
impact you have had on our son."
-- Sue Chambers, Williams Lake, British Columbia
"This course was phenomenal! I experienced substantial growth, learned a lot about people and developed some great friendships! The instructors were very interesting, very nice and down to earth."
-- Bryan Welch, Waterbury, Connecticut
"Thank you for this insightful weekend! I learned a lot about myself, about coaching, and about the marketing and sales skills necessary to build a coaching practice."
-- Laurie Hartzel, Chelmsford, Massachusetts
"I recommend this class because it teaches practical strategies for the modern human in terms of defining, executing, and fulfilling one's life vision."
--
Dr. L. M., PhD., Laguna Hills, CA
Recent CCF graduating class in Toronto!
 Your Certified Coach Practitioner course was absolutely terrific.
Over the past thirty years, I have had the honor of advising and coaching hundreds of franchisees, small business owners, corporate executives and nonprofit directors. And, based on the positive feedback I have received from my clients and the long term relationships I continue to enjoy, I've always felt I did a pretty good job in helping my clients achieve their goals and dreams. However, after taking your course and acquiring the tools that come with it, I now have a whole new system of providing even more value to my clients.
I may be an "old dog", but you've taught me some amazing new tricks.
Warmest regards,
W. Berry Fowler
Founder and former Chairman of Sylvan Learning Centers and The Little Gym International, Inc., and Executive Director, Fowler Institute. |
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